This vademecum has been prepared from #InmocionateEnCasa, a free online event in which nearly 1,000 real estate professionals have participated daily.
Speakers and participants have debated, over almost 40 meetings, about the future of real estate agencies and have prepared the road map for the coming months.
Digitization, new preferences regarding the ideal home, continuous training and brands with purpose will be the key not only to recover, but to come out stronger.
#InmocionateEnCasa, the free online event promoted by the Real Estate Credit Union (UCI) and its professional development area for real estate agents SIRA (Spanish International Realty Alliance), has become the benchmark real estate event for the sector.
The initiative has brought together more than 1,000 real estate professionals daily since March 19 to discuss and deepen the most current issues for its professionals.
From these more than 60 hours of work, SIRA has selected the 7 Trends in the real estate sector for Day 0 post COVID-19. These are its main conclusions.
1.Digitize or die. Technology has been the great lesson of this crisis. The COVID-19 has achieved the digital transformation that we have been talking about for years and, in these weeks, it has definitely been installed in real estate companies.
Most of the participants have claimed to have made video conferences with their clients and teams through multiple platforms, have used social networks to publicize properties, have made commercial communications through the wassap, and have formalized many of the operations that were already underway, from home and thanks to these tools.
The real estate agents have assimilated that a "lead" - those contacts that leave their data through the web, the RRSS or an email - are as effective as a call or a visit and therefore all digital channels must be taken care of now more than ever.
2.Visits online. In the coming months, the fear of short distances is expected to continue and it will be essential to implement multiple safety measures to protect the health of both clients and workforce. The chains are already promoting action protocols favoring teleworking, reorganizing the interiors of their offices and expanding the existing distance between the jobs or acquiring protective material such as gloves, screens or face masks.
When visiting a property, visits will also have to be exclusively those necessary, with those buyers already highly filtered by the real estate agency, -even limiting it to those whose financial study has been favorable-, faster, better protected and always maintaining the safety distance.
3. Goodbye tourist rental, hello traditional rental. The slowdown in the arrival of tourists, and doubts about how long this situation could last, is forcing owners and investors to look for ways to get less damaged by this crisis. It is true that since 2018 many of these owners were already considering reorienting the use of their homes towards the usual rent, less tax penalized and much easier and cheaper to manage, but this situation has completely precipitated this trend.
4. The commercial real estate presence must be omnichannel. The floor tiles, as those professionals who contribute little value are called in the sector, will have little future. Real estate companies are committed to combining the physical environment (the agency at street level) with the multiple existing digital channels: a suitable website, a perfectly managed SEO, a correct presence in social networks and media, an attractive blog capable of attract leads, an attractive content management policy, etc. "85% of our clients arrive through the online channel but they decide on offline - on the visit to the property and in the office. The combination of both strategies is key to offering excellent service to our clients," said Francis Fernández, CEO of SIRA and moderator of most of the round tables.
5.Investors have already hit the market. There will be a general fall in prices, which will coexist with an over-demand for the most attractive homes. "The good product, if it is at the right price, is in demand and will not take long to sell because there are already many investors and savers analyzing the market," said Toni Expósito, general director of Comprarcasa. This same expert emphasizes that the price in the real estate sector is a matter of a micro-market and it can vary enormously between two properties with certain similarities and that he hopes that with the opening of the market, offers on the market will begin to appear, mainly from people who they need liquidity or inheritance derivatives and accumulated supply bagging, but we don't expect big bargains like the worst years of the past crisis. "
6. New housing preferences. The state of alarm and confinement has led many Spaniards to rethink the type of housing in which they want to live. After these weeks of confinement, many people have discovered that their homes do not have what their family needs. Issues such as the existence of natural light, wider spaces, with better views or with garden areas are now the priority. Many buyers, so far interested in living in city centers, are rethinking this question and are changing their searches towards homes in smaller towns or the suburbs, also encouraged by lower prices and the possibility of being able to continue working in remote in their companies.
7.Recycling through training. The need for continuous and permanently updated training, as occurs in the National Association of Realtors® (NAR), the North American association in which SIRA is integrated, has been one of the aspects most valued by the more than 1,000 Daily participants who have followed these 60 hours of networking. In this sense, SIRA, which during 2019 carried out more than 100 specialized courses in the real estate sector, and which received more than 3,000 students in its classrooms - both physical and virtual - has included in these sessions the topics of greatest interest to its training catalog.
"The unprecedented success of #InmocionateEnCasa, an initiative that we embarked on with the aim of taking advantage of the professional break that the quarantine by COVID-19 has brought to light the most valuable conclusions of the leading experts in the sector and will be an excellent sheet route to successfully address the uncertainties posed by the most immediate future and the growing demands of today's consumer, "concluded Francis Fernández, CEO of SIRA.
LIVING HOUSES PROPERTIES
Real estate agency in Oropesa del Mar if you want to buy or sell flats or premises in the Valencian community with an office in Oropesa del Mar, Castellón.
Fuente: El Mediterraneo
One of the few activities allowed within the state of alarm, following the stipulated regulations, is taking walks and practicing outdoor sports. After weeks of confinement with hardly any physical activity, it is time to resume healthy habits, take advantage of the spring season and take a walk every day to stay active.
If you are lucky enough to live in an area near the sea, or to be able to move around if your province is in phase 1 and security conditions allow it, you can take advantage of and stroll along the beach every day and benefit from its multiple advantages, both for physical and emotional well-being:
ACTIVATES BLOOD CIRCULATION
The simple act of walking produces activation of the muscles and blood flow and therefore contributes to reducing inflammation. If we also do it in the sand, the benefits are enhanced since it is an ideal surface to stimulate the cardiovascular system. The irregularity of the sand exerts a compression on the sole of the foot, facilitating venous circulation and therefore improving leg swelling.
HELP US KEEP US FIT
Walking is a simple and free activity, and therefore it is within everyone's reach. It helps us stay active and lose weight, while toning our legs, buttocks and abdomen. When walking through the sand our body works more due to the greater energy expenditure due to the effort. If you are not used to it and prefer the activity to be smoother, it is better to start walking on wet and smooth sand and little by little on dry sand.
Who doesn't like the feeling of stepping on the sand with the soles of their feet? You feel an instant sensation of relaxation and well-being, and above all, peace of mind. The texture of the sand exerts a massage effect on the nerve endings of the feet, causing full relaxation that helps combat stress. Keep fit, in a natural environment, feeling the breeze and the sound of the sea. What more could you want?
WHILE YOU TANNER
While you exercise your body and clear your mind, while you walk on the beach you will enjoy the benefits of sun rays on your skin such as Vitamin D and tanning. Remember to use sunscreen and avoid the central hours of the day to avoid its harmful effects. Follow the tips before, during and after sun exposure in our previous post.
There are many advantages that we obtain when walking on the beach, and especially if we take advantage of the benefits that being in contact with sea water brings to our body. At the Thalasso Hotel el Palasiet, you can enjoy a biomarine tour rich in minerals such as iodine and sodium, improve circulation and prevent skin aging as soon as its doors reopen.